Instant answers for patients and HCPs.
Commercial Evidence for brands.
Veeva Ostro is the leading conversational AI platform for life sciences brands. It enables brand teams to increase patient and HCP engagement through compliant, personalized conversations across channels. It also delivers only MLR-approved content and adapts to user behavior to guide them to high-value actions. By analyzing user queries, Veeva Ostro captures actionable insights to serve as Commercial Evidence for brands to close content gaps and address treatment barriers.
Transform static brand.com experiences
Ostro Sites for HCPs
HCPs get a personalized, conversational experience on brand websites. They search and query to get instant answers containing approved content, easily find copay and prior authorization information for patients, and seamlessly connect to a rep and MSL.
Ostro Sites for Patients
Patients receive 24/7, personalized support on brand websites. They get immediate, compliant answers to questions – including topics such as dosing, side effects, and cost and coverage – to make informed treatment decisions.
Convert one-way emails into conversations
Ostro Email for HCPs
For the first time, HCPs can respond to brand emails and get compliant answers in their inbox right away. Replies guide them back to the brand website to access additional personalized content and contact reps, who now have more field intelligence.
Why Veeva Ostro?
Precision AI
100% MLR-approved content. No hallucinations. Adverse event reporting.
Fast implementation
Live in 12 weeks or less. Layer Veeva Ostro on top of your existing infrastructure.
Impact at scale
Live with 8 of the top 10 biopharma companies. Experience across all therapeutic areas
Drive high-impact engagement
7x
Lift in specific high-value actions
6x
Faster access to resources
3x
Higher form completion rate
Ostro users vs. website visitors
How it works
Search and Conversational AI: Respond to user queries instantly and compliantly on brand websites and email, even if they contain foreign languages, misspellings, medical abbreviations, or complex phrases.
- Personalization: Provide a unique conversation to every user based on their needs and queries.
- Next Best Resource: Move users through their treatment education more seamlessly with an agent to recommend next actions.
- UTM Personalization: Dynamically adapt Veeva Ostro’s content and appearance based on user attributes such as UTM.
- Embedded Forms: Seamlessly guide users through high-value actions with embedded forms, including HCP rep requests and patient support program enrollment.