A top 5 biopharma sought to improve support for their psychiatry treatment, which provides an alternative to daily medication. This goal aligned with the company’s AI initiative, creating the perfect opportunity to modernize the consumer website.

Starting and maintaining treatment for mental health conditions can be difficult. Patients and caregivers often struggle to navigate numerous complicated resources on treatment options, recovery plans, and coordinating care. The treatment’s complex dosing schedule and generic website confused patients, who were unable to find the right information for their specific journey.

The brand team faced their own insights gaps: they had clear KPIs around engagement with key assets, but lacked visibility into what resources patients were seeking.

To help patients navigate complex treatment decisions with confidence, the brand team implemented Ostro Navigate, an AI platform that transforms static patient websites into personalized healthcare journeys. The rollout was rapid: just 8 weeks from kickoff to launch. The team now had access to:

Within 3 months of launch, the brand saw measurable improvements in patient engagement.

• 8.6x faster access to key resources: Patients can now find the information they need, reducing confusion and hesitation around treatment decisions.
• 10.6x increase in patient engagement with key content: Dynamically serving the right resource boosts engagement. The Next Best Resource feature alone drove 12% of actions.
• 1,000+ first-party patient insights: Site analytics provided visibility into patient searches, clicks, and downloads, which help guide the brand on where to invest their marketing efforts.

When patients can find the right information, engagement improves across their entire journey. The brand is now better positioned to help patients start and stay on therapy.

Building on this success, the team is now tracking how Ostro is contributing to treatment adoption and exploring the opportunity to extend Ostro Navigate to new brands.